Tuesday, July 20, 2010

What's An Upcharge? Look Down At Your Itemized Receipt Next Time You Drink.

Well, all my cocktail studying really paid off today. I had a party of 10 middle aged men and women in the fashion industry celebrating a birthday party. The terms of their reservation included a $250 minimum before tax and tip, with a 20% gratuity included. Awesome.

The party went well. And I asked follow ups for every drink order. Shot of tequila? I upsold the most expensive tequila we had when asked for my recommend. When I listed the vodkas that could go in their bloody marys, they picked Grey Goose, plus a $3 up charge per drink to make it a bloody mary. Upselling = finding ways to upcharge.

The following is their itemized receipt, but with certain items vagued for my protection.

5 Ketel One $55
1 Ketel One $11
As Cosmo $2
2 Best Tequilas $32
1 Patron $13
As Margaritia $2
1 Bottle Chardonnay $52
5 Glass Chardonnay $65
3 Hendricks $36
6 Tanqueray $66
3 As Doubles w Tonic
2 Grey Goose $26
2 As Bloody $6
2 Glass Rose $22
4 Snacks $16
1 Appetizer $15

Subtotal $419.00
Tax $37.19
20 % Included Gratuity $83.80

Total Due $539.99

The birthday boy left an additional $20, making his final total $559.99. Percentage tipped? 25.

And all before 7 PM.

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