Sunday, July 11, 2010

Knowledge Is Power. Or, Why I Studied Before Work.

Tonight is my first late night cocktail shift. I will clock in at 6 PM, and clockout when we shut the bar down between 2 AM and 4 AM. I want to step up my game, not only to ensure that I keep getting these lucrative shifts, but also so I can make the most I can. So I'm studying up.

I've spent the afternoon looking over classic cocktail recipes. Why? So I can upsell. For example: Lady orders a Negroni. Before I did my studying, I would have said, "Ok," walked to the computer and hit the "Negroni" button. However, what I will do tonight, is ask, "Do you have a gin preference." Hopefully she will pick a gin that is more expensive than the well gin. Say Tanqueray. I would then walk over to the computer and push the "Tanqueray" button, and then hit the "as Negroni" button, which adds a $2 upcharge (for the Campari). Thus, instead of a $12 Negroni from the well, I've opened up the possibility for a $12-15 dollar Negroni depending on which gin the Lady picks.

And this, folks, is why it pays to know. I'm a long way away from knowing the right questions to follow up on every order, but I'm a little closer every day. And when I'm not sure what liquor actually is in the cocktail they order, I ask "Do you have a liquor preference?" That usually does the trick.

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